MaRC

Marketing at Retail Certification

The Shop! MaRC Program is the industry’s only globally recognized credential that keeps retail individuals current on retail environments and experiences.

This extensive and intense certification program encompasses the strategic and tactical aspects of being a supplier to the retail industry to give participants a competitive edge.

MaRC Preparation

Morgan has partnered with Shop! to offer you a virtual, interactive, and comprehensive study experience combining powerful practice tools with expert instruction for rigorous preparation.

Available formats:
    Self-Study Material


Premium Package
Essential Package
Shop! MaRC Exam Prep Book (digital)
Shop! MaRC Exam Prep Book (digital)
Practice Questions
Practice Questions
Lecture Notes & Summary Booklet
 
Flashcards

Mock Exam

 

Find out if you meet these requirements.

Book Your Free Consultation 


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Why Morgan Partnered With Shop!


 

• The Standard of Excellence
Shop! is the global trade association dedicated to enhancing retail environments and experiences

• Powerful Resource
Through Global awards, international events, exclusive research and reports, and more

• Global Reach
Shop! serves the global retailing community with members from 30 different nations

• Companies Choose Shop!
Shop! represents more than 2,000 member companies worldwide from 30 countries

Looking For MaRC Study Material?


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MaRC Exam Prep - Essential Package

You will receive the following resources as part of your Essential package:

  • Digital Shop! Exam Prep Text eBook

  • Shop! Practice Questions

  • Technical coaching and support by Morgan experts on eligibility, exam application & scheduling, and meeting certification requirements

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MaRC Exam Prep - Premium Package

You will receive the following resources as part of your Premium package:

  • Digital Shop! Exam Prep Text eBook

  • Shop! Flashcards - Printed

  • Shop! Lecture Notes & Summary Booklet

  • Shop! Mock Exam

  • Shop! Practice Questions

  • Technical coaching and support by Morgan experts on eligibility, exam application & scheduling, and meeting certification requirements

Exam Requirements


There are no prerequisites to enroll in the program and take the MaRC exam.

You should consider the certification if you are in Sales, Purchasing, Store Planning, Shopper Marketing or in other occupations related to retail.

Exam Overview


To earn your MaRC credential, you’ll need to pass the exam administered by Shop!

 Exam Details

1. Exam Format:

delivered online with 100 multiple choice questions reported as Pass or Fail and the passing grade is 80%

2. Exam Time: 

Two hour examination

3.Testing Windows:

four windows throughout the year (February, May, August, or November)


The MaRC certification exam surveys retail environments’ job knowledge across five content domains. Each of the five domains comprises 20 percent of the exam.

The five content domains

  1. Research: the Research domain enhances the candidate’s knowledge of trends, futures, and the role and behavior of the consumer and shopper

  2. Design: outlines the best practices for the design of retail, stores, fixtures as well as the customer experience

  3. Build: details the elements of constructing retail environments: materials and methods, logistics and installation, sustainability, and project management

  4. Execute: expands candidates’ knowledge of key concepts in visual merchandising, signage, mobile technology, promotions, packaging, and sensory media

  5. Evaluate: offers insight into ROI, analytics and other activities used to evaluate the retail environment & customer experience. Includes trade practices and regulatory compliance.